Wilder\'s Luncheonette New York City NY Vintage Matchbook Cover 1950s For Sale

This vintage matchbook cover advertises Wilder\'s Luncheonette, located at Broadway 179th St. in New York City, NY. The design features simple two-color printing with classic script fonts, highlighting their slogan \'IN THE HEIGHTS IT\'S WILDER\'S From a Soda To a Meal\' and noting \'CATERING TO THE PUBLIC FOR THIRTY YEARS,\' suggesting a 1940s-1960s era. The cover is in used condition with visible creasing, soiling, and wear consistent with its age, and the matches are absent. It was manufactured by The Diamond Match Co. of New York, N.Y.