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This souvenir folder dates from the early to mid-20th century, likely between the 1920s and 1940s, when San Francisco tourism was booming and the Ferry Building served as the city's transportation hub. Such folders typically contained accordion-style fold-out views of major landmarks and were sold at newsstands, hotels, and tourist shops throughout the city. The Ferry Building, completed in 1898, was an iconic symbol of San Francisco before the Golden Gate Bridge era and remains a beloved landmark today.
Vintage San Francisco ephemera appeals strongly to collectors of California history, transportation memorabilia, and vintage travel souvenirs. These items capture the romance of early 20th-century American tourism and provide a nostalgic window into how cities marketed themselves to visitors. Collectors of paper Americana, postcard enthusiasts, and San Francisco historians particularly value these folders for their historical significance and charming period graphics.
Nine still attached cards enclosed
