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Title: Salzburg the beautiful city Austrian Airlines winter travel brochure promoting the Austrian city of Salzburg.
Publisher and imprint: Published by Stadtverkehrsbüro Salzburg for Austrian Airlines, with layout credited to Andreas Bachmayr and text by Roswitha Holz; printed in Austria by Baur-Offset-Druck, St. Johann i. Pg., with print code 1283-100 on the back panel.
Format: Tall, narrow multi-panel travel brochure on glossy paper stock, folding out from a brochure-style cover into a wide interior display with full-color photographs, descriptive English text, and a detailed black-and-white street map of Salzburg.
Front cover design: Monochrome winter photograph of Salzburg\'s historic old town with cathedral domes and towers under snow, titled in large lettering \"SALZBURG\" with the subtitle \"the beautiful city.\"
Back panel text: English-language promotional essay inviting winter visitors to Salzburg, highlighting the quiet charm of the baroque old town on the River Salzach, the Mozart Week and palace concerts, Marionette theatre performances, cultural events in churches and halls, the \'Salzburg Advent Singing\' in the Festival Hall, and the Christmas Market and holiday decorations in Cathedral Square; includes mention of nearby recreation areas Gaisberg (1268 m) and Untersberg (1853 m) and displays the Austrian Airlines name and logo.
Interior panels and photographs: When unfolded, the brochure presents panoramic winter views of the city and fortress, street scenes with a Christmas tree and market, interiors of historic buildings and concert halls, performance and nativity scenes, alpine skiing above Salzburg, and ice skating in front of a lakeside palace. A caption column headed \"Salzburg the beautiful city 425 m\" associates the numbered photographs with locations and attractions in and around the city.
Map content: One interior panel features a finely drawn map titled \"SALZBURG\" showing the course of the River Salzach, major streets, bridges, and landmarks, together with surrounding hills such as Kapuzinerberg and Mönchsberg, providing orientation for visitors exploring the city.
Audience and use: Tourist and airline promotional ephemera for travelers planning winter trips to Salzburg and the surrounding Alps, of interest to collectors of Austrian travel brochures, Salzburg and Mozart tourism memorabilia, and vintage Austrian Airlines advertising material.
Special notes: Original vintage Salzburg \"the beautiful city\" Austrian Airlines travel brochure only; see photos and condition description for details of this specific copy.
