When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
original mid-century Philip Morris Cigarettes die-cut cardboard easel-back store display standee. This piece features the famous real-life company mascot Johnny Roventini (known universally as "Johnny the Bellboy") alongside the desirable mid-century slogan variant: "King-Size or Regular / Call for Philip Morris".
Item Details & Specifications:
• Brand: Philip Morris Cigarettes
• Mascot: Johnny Roventini ("Johnny the Bellboy")
• Material: Die-Cut Cardboard Lithograph with Original Built-In Backing Easel
• Approximate Height: 43 inches
• Era: Late 1940s to Early 1950s
Condition Report:
This 70+ year old piece of authentic tobacciana advertising is in fair to good vintage condition with wear consistent with age and store display use. Please review the high-resolution photos carefully to evaluate the condition details:
• The Neck & Base: Crucially, Johnny's neck is structurally sound and completely intact. It has avoided the severe horizontal creasing or breaks that plague most surviving specimens of this top-heavy sign. The lithographed colors on the red jacket and yellow base remain bold and clear.
• Flaws/Wear: There is visible paper/lithography loss along the top edge of Johnny's black cap. The back features vintage transparent tape reinforcement stabilizing the arm/hand areas, alongside a small puncture hole near the rear shoulder/arm junction. The original cardboard easel backing is present.
