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Title: From Conception to Delivery: An Early 19th Century Japanese Woodcut
This original pharmaceutical promotional brochure was produced by G. D. Searle & Co., Chicago for distribution to medical professionals. It features beautiful full-color reproductions of three early 19th-century Japanese obstetrical woodcuts from the collection of noted medical historian Ilza Veith, Ph.D., Associate Professor in the History of Medicine at the University of Chicago School of Medicine.
The brochure includes:
- Historical introduction to Japanese obstetrical illustrations
- Three full-color fold-out reproductions of early Japanese woodcuts depicting pregnancy by month
- Medical advertising for Mornidine® (pipamazine), a prescription treatment for morning sickness
- Attractive mid-century graphic design and typography
This piece represents an interesting combination of medical history, pharmaceutical advertising, Japanese art, and obstetrical history.
Approximate Date
Late 1950s to early 1960s.
Measurements
- Folded: approximately 9½\" x 14½\"
- Opens to a three-panel display (see photos)
Condition
- Good vintage condition.
- Light handling and age toning.
- Minor edge wear and small spots of discoloration.
- Interior fold-out prints remain bright with vivid color.
- Please examine all photos carefully, as they form part of the description.
A wonderful collectible for historians of medicine, pharmaceutical advertising collectors, Japanese woodblock enthusiasts, or University of Chicago medical history collectors.
