Vintage Federal Glass Coca-Cola “Bad Guy” Milk Glass Mug – I Had a Bad Idea For Sale

Vintage Federal Glass Coca-Cola milk glass mug featuring the “I’m a Coca-Cola Bad Guy” graphic on one side and “I Had a Bad Idea” on the other.

The \"BAD GUY\" advertising mug, primarily featuring Fire-King and Federal products, was part of the \"BAD \'Buck-a-day\' (Save $1 a day)\" campaign, a packaged cost-cutting program that reportedly involved over 2,000 organizations. Employees who came up with the best saving ideas were recognized as \"BAD Guy\" within their companies. This particular mug is from The Coca-Cola Company, a beverage manufacturer founded in Atlanta, Georgia in 1886. It\'s a fairly rare item in the series.

Marked Federal Glass USA on the bottom. Nice vintage condition with light age-related wear.