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Brand/Publisher: Best Western Rubys Inn, Rubys Inn, Utah; promotional motel brochure for the Best Western chain, printed in the United States.
Item: Vintage multi-panel fold-out travel brochure advertising Best Western Rubys Inn near Bryce Canyon National Park in southern Utah, describing the motel\'s history, accommodations, and year-round recreation.
Front cover features a brown upper panel with large yellow Bryce Canyon lettering and the classic Best Western crown logo, above color photographs of the hoodoos and cliffs of Bryce Canyon National Park and the Rubys Inn motel complex, with a caption noting it as the closest facilities to Bryce Canyon National Park.
Reverse outer panel carries the large Best Western crown emblem above reservation copy for Best Western Rubys Inn with its Rubys Inn, Utah mailing address, stating that the inn is located one mile from Bryce Canyon National Park and is the closest facility to the park, along with general reservation contact details.
One interior panel titled Rubys Inn History recounts how Ruby C. Syrett brought his family to the area in 1916, developed a ranch and visitor camp near the canyon rim, and gradually expanded Rubys Inn into a well-known base for travelers coming to see Bryce Canyon\'s spectacular scenery.
A central spread presents an aerial photograph of the Rubys Inn property and text announcing that Rubys Inn has become the vacation headquarters for Bryce Canyon because of its fine array of facilities, listing a motel, restaurant, trailer park, laundromat, post office, banquet and convention facilities, local tours, a winter sports area, and Texaco gasoline and service.
Additional text describes the spacious, air-conditioned rooms with queen and king beds, color television and direct dial phones, with some units offering cooking facilities or electric fireplaces, and mentions summer Color Country Rodeo performances, horseback trips, breakfast rides, helicopter sightseeing flights, and nearby winter activities such as skiing, snowmobiling, and other snow sports.
A vertical column of color photographs along one interior edge highlights amenities at Rubys Inn, including an indoor swimming pool with slide, a comfortable guest room with patterned wallpaper and twin double beds, and a rustic lounge with exposed beams, stone hearth, and large welcome sign over the fireplace.
The opposite interior side is headed Bryce Canyon and offers a descriptive essay on Bryce Canyon National Park as a series of twelve horseshoe-shaped amphitheaters carved from the Pink Cliffs of the Paunsaugunt Plateau, accompanied by color photographs of red and orange rock pinnacles, riders on horseback, and a narrow waterfall plunging into a rock-walled canyon.
Text on this panel notes the spectacular changing light and color of the formations, explains that Bryce Canyon became a National Monument in 1923 and attained National Park status in 1928, and mentions that visitors can enjoy ranger-led programs, scenic drives, horseback rides from Rubys Inn to the canyon rim, and aerial sightseeing trips by airplane or helicopter.
Format and appearance: tall narrow tri-fold brochure printed in full color on lightweight paper, opening to a multi-panel layout with photos, historical text, facility descriptions, and park information related to both Bryce Canyon National Park and Best Western Rubys Inn.
Notes: Attractive piece of vintage Utah travel and motel advertising ephemera, ideal for collectors of Bryce Canyon National Park souvenirs, Best Western and Rubys Inn history, and classic American roadside lodging brochures.
