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Title: Basel – The City on the Rhine, English-language travel brochure and city guide for Basel, Switzerland.
Publisher and imprint: Produced for the Basel Tourist Board in CH-4001 Basel, with the slogan Basel. The City on the Rhine. printed on the front cover and Printed in Switzerland noted on the back panel.
Format: Tall, narrow stapled color travel brochure on glossy paper, with photographic covers and multiple interior pages combining text, city views, and a detailed map spread.
Front cover design: Features a bold Basel wordmark with a Swiss cross icon above a color photograph of the Rhine, a stone bridge carrying green trams, and the historic skyline dominated by Basel Cathedral.
City map: Early interior spread presents a richly detailed bird\'s-eye color map of central Basel on both banks of the Rhine, marked with numbered points of interest and an illustrated legend, with a note that blue arrows indicate Basel\'s most beautiful landmarks.
Opening section: Text headed Basel is really different introduces the city as a crossroads on the Rhine and a major cultural and commercial center, accompanied by an aerial panorama showing the Spalentor gate in the foreground, the cathedral and the river winding through the city.
Regional excursions: A section titled The Alps of Basel describes how quickly visitors can reach the Swiss Alps by car or train, illustrated with wide landscape photographs of villages, green pastures and snow-covered peaks, and logos for transport partners including SBB, Crossair and Swissair.
Architecture and monuments: Pages under headings such as Rich yet simple and Preservation of the old town highlight Basel Cathedral with its Romanesque St. Gallus door, rose window and Gothic spires, together with views of historic fountains, narrow streets, the market square and the Spalentor city gate.
Modern city life: A section on The many faces of Basel combines images of kinetic fountain sculptures in front of the theatre with text on Basel as a major railway junction, industrial hub and center of the arts, while Good counsel is priceless focuses on the restored red town hall and the BIS tower as symbols of civic and international financial life.
Festivals and events: Carnival coverage under the heading The Great Event depicts winter bridge scenes, costumed figures in masks and musicians in procession, followed by pages on other events in Basel featuring folk parades, the Swiss Horticultural and Landscaping Exhibition Grun 80, gymnastics displays and sporting scenes such as cyclists racing along the Rhine.
Back panel description: An extended section titled Description of Basel summarizes altitude and population, the districts of Grossbasel and Kleinbasel, principal monuments, commercial activity, chemical and pharmaceutical industry, transport links, cultural life and a concise history from Roman times through the development of the modern canton.
Language and audience: English-language Swiss travel brochure intended for international visitors planning trips to Basel and nearby regions, of interest to collectors of Swiss tourism ephemera, European city guides and vintage travel publications.
Special notes: Original vintage Basel The City on the Rhine travel brochure only; see photos and condition description for details of this specific copy.
