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Up for sale is a really cool piece of original soda advertising! This pair of old and authentic Par-T-Pak Beverages metal rack toppers includes one sign reading "PAR-T-PAK Beverages" and a matching sign reading "Full Quart - Serves Six".
Each metal sign measures approximately 16 inches long. As you can see from the back, these still have their original metal tabs used to attach them directly to a wire store display rack.
Era: Par-T-Pak was launched by the Nehi Corporation (later Royal Crown) as a "family-sized" quart line, and these rack toppers were most likely in store use from the mid-1930s through the 1940s. The distinctive "Full Quart - Serves Six" tagline was a major marketing push during the late Depression and WWII era.
Considering these were utility pieces used on in-store display racks, they are in really good condition (they have that great, rustic vintage patina and authentic surface wear—please see all detailed photos for exact visual condition).
Original store display hardware like this is almost impossible to find these days, making this a fantastic addition to any soda advertising collection or country store display!
Introduced in 1933 by the Nehi Corporation (originally founded as Chero-Cola by Claud A. Hatcher in Columbus, Georgia), Par-T-Pak was launched as a premium, family-sized 32 oz "Full Quart" line of carbonated sodas. Designed to share at family gatherings and parties, the line became a staple alongside Nehi's popular fruit-flavored beverages. Following the massive nationwide success of their flagship cola, the Nehi Corporation officially changed its name to the Royal Crown Cola Company (RC Cola) in 1955. Today, the domestic rights to the historic Nehi and RC Cola brand legacy belong to Keurig Dr Pepper.
Terms: Sold AS IS, NO RETURNS.
Please take a look at my other sales and sales for more authentic items!
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Vintage Par T Pak Beverages Metal Rack Sign Soda Advertising Store Display Shelf Topper Original Nehi RC Cola Royal Crown General Store Sign
