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This striking chrome postcard captures Gaslight Square, the beloved entertainment and dining district located at Olive and Boyle in St. Louis, Missouri. The photograph is presented in an unusual inverted or mirror-reflected orientation, giving the image a surreal, artistic quality that makes it stand out among standard street scene postcards. Visible signage includes an Antiques shop, Bella Rosa Lounge, Bella Rosa Pizza, The 6 Seasons restaurant, and Atomic Dry Cleaning, all lending a vivid sense of mid-century urban nightlife culture. The gaslights lining the street and the late 1800s brick architecture reinforce the neighborhood\'s nostalgic charm. The back text describes Gaslight Square as \'one of the city\'s newest and most popular entertainment centers,\' where visitors could enjoy Off-Broadway theatre, dining under the gaslights, or cocktails amid the backdrop of the late 1800s. This places the card firmly in the early-to-mid 1960s, the heyday of Gaslight Square before its decline later in the decade. Published by CharmCraft of St. Louis and printed by Colourpicture Publishers of Boston, Massachusetts, with color work credited to Jack Zehrt. The card is a standard divided-back chrome postcard in excellent unposted condition. Colors are vibrant and well-saturated, corners are sharp, and there is no writing, soiling, or damage to either side. The catalog number P44473 is printed on the reverse. Gaslight Square was a unique and historically significant cultural hub in St. Louis, and postcards depicting it are sought after by Missouri collectors, St. Louis local history enthusiasts, and those interested in mid-century American entertainment districts. This example with its distinctive inverted photographic presentation is an eye-catching addition to any collection.
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