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Description
Offered here is a striking vintage Bellows & Company advertising countertop display sign featuring bold gold-tone embossed styling, deep blue “BELLOWS” lettering, and a beautifully detailed “Ten Wheel Freight Locomotive • 1880” train illustration. This eye-catching point-of-sale piece promotes Bellows Partners Choice and Club Bourbon whiskey with the memorable slogan:
“Times change, but Good Taste remains”
Manufactured by Pacific Display Card Co., Inc., 133 W. 19th St., New York City, and marked Made in U.S.A., is an authentic mid-century liquor advertising display. The easel-back construction suggests it was likely used in bars, liquor stores, or retail promotional settings.
This display combines railroad Americana, whiskey advertising, and classic embossed design—making it especially desirable for collectors of bourbon memorabilia, train advertising, and vintage point-of-sale signs.
Visible Text Includes:
- BELLOWS
- Times change, but Good Taste remains
- Partners Choice
- Club Bourbon
- Kentucky Straight Bourbon Whiskey
- Whiskey-A Blend
- Bellows & Company New York, N.Y.
- Ten Wheel Freight Locomotive • 1880
- Edge wear, corner wear, and scuffing throughout
- Some discoloration, scratches, and surface marks
- Small bends/creases to frame edges
- Embossed gold finish remains highly decorative
- Easel back still present for tabletop display
- Manufacturer label intact on reverse
- Red inventory/price tag on reverse
- Overall displays very well with strong vintage character
Approximate Size:
Fun Facts:
Bellows was a prominent American whiskey and spirits brand in the mid-20th century, known for memorable advertising campaigns that often emphasized heritage, sophistication, and Americana themes. Railroad imagery was especially popular in whiskey ads because trains symbolized progress, strength, and dependable tradition.
Collector Appeal:
Ideal for collectors of:
- Vintage whiskey advertising
- Bourbon memorabilia
- Bellows advertising
- Railroad or locomotive décor
- Bar display signs
- Mid-century point-of-sale advertising
- New York advertising history
This is a fantastic decorative piece with authentic vintage advertising charm—perfect for home bars, man caves, train rooms, or liquor advertising collections. Please review all photos carefully for exact cosmetic condition and display quality.
