Pacific Southwest Airlines (PSA) advertising sticker - Late 1960\'s early 1970s For Sale

• Airline: Pacific Southwest Airlines (PSA)
• Size: Approximately 2 inches in diameter
• Type: Vintage adhesive promotional sticker/label, apparently still on its original square release/backing sheet
• Slogan: “PSA gives you a lift.”
• Artwork: A whimsical red-and-cream illustration of a PSA jetliner with a large smiling/flying character incorporated into the aircraft design. The stylized artwork is very characteristic of PSA\'s playful advertising.
• Colors: Red printing on a cream/tan paper background.
• Back: The reverse shows the circular adhesive area and remnants of the original backing. There is substantial age discoloration and foxing.
• Likely date: Late 1960s to early 1970s. The slogan is strongly associated with PSA\'s advertising of this period. A 1967 PSA television commercial was actually titled “PSA Airlines. PSA gives you a lift,” and PSA\'s own historical memorabilia records show “PSA Gives You A Lift” promotional items in 1972–1973.

Good.

The front artwork remains quite strong and readable, which is the most important feature. However, there is significant age-related discoloration:

• Overall yellow/brown toning
• Noticeable staining/foxing
• Some surface spotting
• Original backing appears present
• No obvious major tears or missing portions
• Adhesive appears aged
• The reverse has considerably more discoloration than the front