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This is an original promotional ashtray from the Italian Jolly Hotels, Italian Hotel Chain, made in Italy and supplied for guest rooms and hotel lounges.
Identification details
Front:
• Bright orange molded plastic
• Black Jolly Hotels logo — the stylized “J” with bellboy figure
• Classic mid-century modern hotel design
Back marking (very helpful):
ART. 57
Serenari pubblicità
Insegne luminose
40064 Ozzano Emilia – Bologna
This tells us:
• Serenari Pubblicità = Italian company specializing in advertising items and illuminated signage
• Located near Bologna, Italy
• Produced branded hotel advertising objects including ashtrays, signs, and display items
• This confirms it was made specifically for Jolly Hotels corporate use
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About Jolly Hotels
• Major Italian hotel chain founded 1930s
• Expanded heavily during 1960s–1980s tourism boom
• Known for bold graphic branding and colorful guest items
• Later became part of NH Hotels Group (NH Jolly)
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Age estimate
Based on:
• Plastic type
• Logo style
• Manufacturer
Most likely date:
👉 Late 1960s to early 1980s
Bright colors like yours are very desirable.
Italian hotel items are especially collectible.
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Collector desirability factors
Positive points for yours:
• Excellent bright color
• Clear logo
• Maker marked
• Classic Italian design
• Mid-century modern aesthetic
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If you sell it — use this title:
Vintage Jolly Hotels Italy Orange Ashtray Serenari Pubblicità Bologna Mid-Century
Excellent Condition
No Cracks
No Chips
