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Manufactured in mainland Europe (historically attributed to Italian enamel specialists such as Italcomm Milano), this sign was designed for garage, dealership, or tire rack displays.
Thick, heavy-gauge steel (~2mm) layered with heavy vitreous glass enamel. Feels incredibly rigid and heavy.
Pics show a genuine glass-stipple finish on the rear with characteristic grey/silvery micro-specks. Vintage halftone lithograph dots creating the shading on the tire tread. Raised Pirelli enamel lettering.