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This vintage biker Joe Camel mug is a must-have for any collector or fan of the iconic cigarette brand. With a height of 5 1/4 inches and a capacity to hold 16 ounces, this glass mug is perfect for enjoying a cold beer or a hot cup of coffee. The mug features the classic Joe Camel design and is in excellent shape, ready to be displayed or used for years to come.
This 1991 vintage mug is a perfect addition to any collection or a great gift for a fan of Joe Camel, Camel cigarettes, or American Tobacco Advertising Companies.
The year of this mug is iconic in the brands history, as noted below.
About Joe Camel and the history of the brand:
Joe Camel (also called Old Joe) was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel. The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988. He appeared in magazine advertisements, clothing, and billboards among other print media and merchandise.
In 1991, the Journal of the American Medical Association (JAMA) published research indicating that the Joe Camel ad campaign was appealing to children. They found that Joe Camel and the Disney Channel logo were recognized equally among six-year-olds, high school students were more familiar with him than adults, and that Camel's market share among youth smokers had sharply risen. The research led RJR to a lawsuit in California, and a formal complaint from the Federal Trade Commission (FTC) for "unfair practices" by exposing children to smoking. RJR denied the accusations that they were marketing towards children, but voluntarily ended the campaign in 1997 after increased litigation and pressure from American federal agencies.
The Camel brand is the oldest cigarette brand in the United States. Camel cigarettes were first released by RJR in 1913 featuring a plain camel drawing, known as "Old Joe", on the package. The camel theme was chosen because the cigarettes used Turkish tobacco, and Americans associated the animal with exotic Asian countries. The original drawing was made by Belgian artist Fred Otto Kleesattel, who had based it on a dromedary named Old Joe in the traveling Barnum & Bailey Circus. For the next 60 years, RJR employed a series of marketing campaigns for the Camel brand; one notable campaign launched in 1946 maintained that doctors smoked Camels more than any other cigarette.[mCamel was the leading brand in the early 1950s, but had dropped to sixth place by 1985. Philip Morris had also eclipsed RJR's market share by 1985 (35.8 to 31.7%), due primarily to the success of Marlboro.
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