Anverdi Issue 1964 Genii Conjurors Magazine Vol.29 No.1 For Sale

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Genii, The Conjurors\' Magazine is the longest-runningindependent magazine devoted to magic and magicians in the history of the art.It was founded by William W. Larsen, Sr. in 1936, and run by his descendentsuntil 1998, when it was sold to The Genii Corporation, headed by well-knownmagic author Richard Kaufman. Genii is now a glossy color monthly and is editedby Richard Kaufman, with associate editor Dustin Stinett.

See also: Genii index.

Columnists

The columnists under The Genii Corporation began with addingGuy Hollingworth, Luke Jermay, Eugene Burger, and Harry Lorayne. Continuingcolumnists included David Acer, Michael Close, Bob Farmer, Jim Swain, JonRacherbaumer, Jamy Ian Swiss, Eric Mead, David Oliver, David Regal, DannyOrleans, Dustin Stinett, Joe M. Turner and many others.

History

1930s

In September of 1936, William Larsen, Sr. starts publishingGenii, competing with John Mulholland’s the Sphinx, a magazine that Larsen washoping to take over.

The original print run was 750 copies, downsized to 500 forissues two and three.[1]

1940s

By the 1940s, the subscriptions had grown to severalthousand throughout the world. In 1941, S.A.M. awarded Genii with the contractto print their M-U-M as part of the magazine. This took away some of the Sphinxreadership.

In 1942, Larsen purchased Floyd Thayer’s Magic Company.Genii did not turn into a \"house organ\" for the company but remainedindependent, even limiting the amount of advertising space given to Thayer’s.Even with having to devote time to the magic shop, shows, lectures, and hislegal profession the magazine kept prospering.

In November, 1949, Genii absorbed The Conjurors\' Magazine.

1950s

The Larsen\'s sold Thayer’s in 1950 and on July 5, 1953, BillLarsen Sr. died suddenly at the age of 48. Gerrie, Bill Larsen Jr., and MiltLarsen kept the magazine going.

1960s

Bill and Milt both became involved in the new televisionindustry and in 1962, The Academy of Magical Arts and The Magic Castle,originally Bill Sr.’s dream, were created. All Genii subscribers were automaticmembers. Genii, however, stayed independent of the Academy and the Castle.

1990s

Bill Larsen, Jr. became ill and the editorship of Genii waspassed first by Dante Larsen (the son of Irene and her first husband JohnDaniel) and then to his daughter Erika Larsen. The magazine eventually startedto falter as evident when only three issues were published in 1998.

In October 1998, the Larsens sold Genii to a new companyheaded Richard Kaufman. Beginning with the issue published by the newly formedGenii Corporation in January, 1999, Genii has been on time every single month.