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Step back to the roaring 1920s and into the mind of George Burton Hotchkiss, one of the pioneers of modern advertising education. This VERY rare and hard to findfirst edition (1924) of Advertising Copy—published by Harper & Brothers—offers timeless insight into the art and science of persuasive writing and marketing strategy.
Hotchkiss was a professor at New York University and a key figure in establishing advertising as a serious academic discipline. His work remains a cornerstone in the history of copywriting, making this volume a rare and desirable collectible for marketers, historians, and lovers of vintage books.
Collectors take note: this book will be wrapped in acid-free archival material, and shipped in corrugated cardboard box— no bare bubble wrap, no padded envelopes, no sad shipping stories. Whether you’re an advertising historian, a copywriting pro, or simply love the charm of early 20th-century print culture, this is a piece worth owning.
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