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Authentic vintage Bacardi Rum Company letter dated May 15, 1958, issued by Compañía “Ron Bacardi,” S.A. in Santiago de Cuba.
This fascinating historical document was addressed to Dr. Emilio Roig de Leuchsenring, identified on the original letter as “Historiador de la Ciudad de La Habana” (Historian of the City of Havana), at the Casa del Historiador in Havana, Cuba.
The letter provides a remarkable firsthand company account of the history and origins of Bacardi. It explains that the Bacardi name was used as the commercial trademark of the beverage and liquor company founded by Don Facundo Bacardi Massó, an immigrant from Sitges, Barcelona, Catalonia, Spain, and states that the company was founded in Santiago de Cuba in 1862.
Of particular historical interest, the letter includes an explanation of the origin of Bacardi’s famous Bat symbol. According to the company’s account, bats inhabited the rafters of the original distillery in Santiago de Cuba. Amalia Victoria Moreau, wife of Don Facundo Bacardi, suggested using a bat as the distinctive image for the new rum.
The letter also references a book titled “La Historia de Bacardí en Santiago de Cuba,” noting its publication in English and Spanish in the United States.
A particularly desirable feature of this historical document is the signature of José Bosch, identified on the letter as Director General of Compañía “Ron Bacardi,” S.A.
The original Bacardi letterhead prominently features the famous Bat trademark, Santiago de Cuba company information, a large Bacardi company stamp/seal, and a vintage Bacardi bottle advertising illustration with the slogan “BACARDI – EL GRAN RON DEL MUNDO.”
Approximate Size: 8 x 10 inches
Original vintage Bacardi company correspondenceDated May 15, 1958Signed by José BoschAddressed to Emilio Roig de LeuchsenringHistorian of the City of HavanaDiscusses Don Facundo Bacardi MassóReferences Bacardi’s founding in Santiago de Cuba in 1862Explains the history and origin of the famous Bacardi Bat logoMentions Amalia Victoria MoreauReferences Sitges, Barcelona, Catalonia, SpainReferences “La Historia de Bacardí en Santiago de Cuba”Original Bacardi Bat logo and company letterheadLarge Bacardi company stamp/sealVintage Bacardi bottle advertising illustrationApprox. 8 x 10 inchesExcellent piece of Bacardi corporate and Cuban historyA remarkable historical collectible for enthusiasts of Bacardi memorabilia, Emilio Roig de Leuchsenring, Cuban history, Havana history, rum advertising, corporate history, vintage ephemera, and pre-Revolution Cuba collectibles.
Please note: The item shown in the photographs is the exact item the buyer will receive.
