1949 Schlitz Beer 100th Centennial Anniversary Program Milwaukee Holiday on Ice For Sale

Item: Original 1949 Jos. Schlitz Brewing Company Centennial Celebration Program / Souvenir Booklet.Company / Location: Jos. Schlitz Brewing Company, Milwaukee, Wisconsin.Commemoration: 100th Anniversary (1849–1949).Format & Binding: Heavy textured/embossed cream cardstock covers bound with an original braided cord and tassel spine.Dimensions: Approximately 8.5\" wide × 11.75\" high (as shown against ruler measurements).Internal Contents:Front Cover: Blind-embossed centennial seal reading \"Jos. Schlitz Brewing Company / 100th Anniversary / 1849–1949\".Frontispiece: Portrait of Joseph Schlitz (1831–1875) framed by wheat sprigs with facsimile signature.Welcome Message: Full-page centennial address signed in print by President Erwin C. Uihlein recounting the founding by August Krug and Joseph Schlitz.Brewery Illustration: Double-page spread contrasting \"The Original Brewery of One Hundred Years Ago\" with an aerial view of the massive 1949 Milwaukee plant complex.Performance Program: Official event program featuring musical selections by the Combined Choruses of the Schlitz Men\'s Club and Schlitz Girls\' Club, followed by a 20-part performance of Holiday on Ice starring figure skating champion Leo Freisinger, Ann Schmidt, and company, concluding with dancing and refreshments.Back Cover: Classic Schlitz slanted rhomboid logo in burgundy and gold with the slogan \"The Beer That Made Milwaukee Famous\".Condition AssessmentOverall Condition: Very Good+ (VG+)Exterior Covers: Clean, stiff cream stock with crisp, sharp blind embossing. There is faint age toning along the outer perimeter edges and subtle surface handling marks. The bottom-right corner of the back cover shows a tiny touch of shelf wear/corner blunting.Binding: The braided cord and fringe tassel are intact, tightly bound, and show no fraying or detachment.Interior Pages: Clean and bright with sharp typography. The centennial seal creates a clean blind deboss impression on the interior front flyleaf, and the centerfold illustration retains strong contrast with no tearing along the fold.Markings / Odors: No handwriting, institutional stamps, tape, or staple rust (cord-bound format).Please review the attached pictures for additional details.