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Original 1934 advertising wall calendar featuring a portrait of President Franklin D. Roosevelt, surrounded by an attractive black and gold Art Deco geometric border.
Produced for H. Jacobus & Co. of Antigo, Wisconsin, a hardware, sporting goods, and farm machinery business. The original advertising reads \"IF IT\'S GOOD HARDWARE, WE HAVE IT\" and includes the company\'s early telephone number, 27.
The reverse retains an original blue manufacturer\'s promotional label identifying the design as \"Roosevelt Calendar No. 1818\" and describing it as the \"Most Popular Selling 1934 Calendar.\" The label includes original wholesale pricing, ordering information, and advertising options.
An interesting piece of Depression-era American history, presidential memorabilia, and vintage Wisconsin advertising.
Item Details:
Year: 1934
Subject: President Franklin D. Roosevelt (FDR)
Product Type: Advertising Wall Calendar
Calendar Design: Roosevelt Calendar No. 1818
Advertiser: H. Jacobus & Co.
Location: Antigo, Wisconsin
Business: Hardware / Sporting Goods / Farm Machinery
Style: Art Deco / Depression Era / Americana
Colors: Black / Gold / Sepia
Material: Printed Paperboard
Size: Approx. 16 1/2\" H x 10\" W
Calendar Pad: Original January 1934 pad attached
Original Manufacturer\'s Advertising Label on Reverse
Hanging Hole at Top
Made in USA (marked on calendar pad)
Condition Report:
Good used antique condition. Shows age-related discoloration, spotting, scratches, scuffs, surface wear, and minor paper loss. There is a small puncture/damaged area along the right side of Roosevelt\'s portrait. Edges and corners show wear consistent with age.
The reverse shows considerable spotting, discoloration, and surface marks. Original manufacturer\'s advertising label remains attached and legible.
Please review all photos carefully for the exact condition.