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VINTAGE 1933 ADVERTISING PAPER MASK LOT
Up for sale is an incredible, instant collection of nine ultra-rare, original 1933 promotional paper advertising masks. Discovered together, this lot features a historic mix of early cereal premiums, comic strip character face masks, and rare gas station petroliana advertising items from the golden age of American illustration.
2. 1933 Kellogg's Rice Krispies "Mr. Crackle" Mask (Vernon Grant Art) - Good vintage condition, completely intact, crisp graphics.
3. 1933 Kellogg's Rice Krispies "Mr. Pop" Mask (Vernon Grant Art) - Heavily damaged/torn in half. Back text intact, included as-is for restoration or completion.
4. 1933 Moon Mullins "Par-T Mask" (Einson-Freeman Co.) - Title character, excellent vintage condition, bright colors, unbent pop-out nose.
5. 1933 Harold Teen "Par-T Mask" (Einson-Freeman Co.) - Beautiful condition, vibrant ink, crisp edges, pop-out nose structure intact.
6. 1933 Emmy Schmaltz "Par-T Mask" (Einson-Freeman Co.) - Great condition, minor chin surface scuff, back patent stamps completely legible.
7. 1933 Kayo "Par-T Mask" (Einson-Freeman Co.) - Great front graphics. Note: Features a vintage child's name ("Pete") written in red grease pencil on the reverse backing flap. Does not bleed through to front.
8. 1933 "Jeff" Socony Gas & Oil Premium Mask (Mutt & Jeff / Standard Oil Co.) - Extremely rare petroliana crossover. Great front display. Reverse shows expected light paper loss/glue residue near string tabs.
9. 1933 "Pa McGinis" Socony Gas & Oil Premium Mask (Pop / Standard Oil Co.) - Rare petroliana crossover. Great front display. Reverse side shows minor vintage water staining/glue residue at the string tabs.
The three centerpiece Kellogg's masks in this lot represent a milestone in American advertising history. Released in 1933, these are among the very first national promotional merchandise items featuring "Snap, Crackle, and Pop."
The iconic trio was designed by legendary American illustrator Vernon Grant (1902–1990). Grant’s signature whimsical, gnome-like "fairy folk" style revolutionized children's advertising during the Great Depression, bringing vibrant color and lighthearted fantasy into homes across the country. Meanwhile, the accompanying "Par-T Masks" were produced by the premier lithographers of the era, the Einson-Freeman Company of Long Island City, NY. Einson-Freeman specialized in highly advanced novelty paper engineering and die-cut premiums, famously licensing the era's most popular newspaper comic strip characters to drive consumer brand loyalty during a difficult economic decade. Survivors from this definitive era of American graphic illustration are exceedingly scarce, particularly with their scored paper features still unseparated.
Items will be packaged with extreme care between heavy layers of rigid cardboard to ensure they arrive safely without any bending or creasing during transit. Do not miss this chance to own a massive, instant collection of 1933 advertising history!
