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[DIMENSIONS]: 3" x 5"
This is an exceptionally rare, original antique circa 1905-1908 Edwardian promotional advertising story brochure titled "Over Her Heart Beats," created by the Madison Avenue agency Street & Finney for the historic Royal Worcester Corset Company of Worcester, Massachusetts. This specific copy features a custom back-cover distributor stamp for P. P. Burnham & Co. of Bridgton, Maine.
A magnificent piece of early narrative marketing, this booklet uses an engaging romantic comedy story to sell luxury undergarments. The plot follows characters Jack Leighton and Julia Ripley at the Ocean View House, revolving around a misplaced corset and explicitly featuring multiple pop-culture mentions of Sherlock Holmes. The final panels contain dedicated marketing copy detailing the design philosophy, comfort, and durability of Royal Worcester's flagship "Bon Ton" and "Dowager" corsets, explaining their anatomical correctness for active modern women.
The front cover displays a striking, vibrant orange, black, and cream illustration of an Edwardian "Gibson Girl" figure actively playing golf on a course with her club in hand.
Please review the high-resolution photos provided to fully inspect the complete condition details before purchasing.
