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The front shows abundant pink-purple rhododendron blossoms surrounding evergreen foliage beneath a bright blue sky. The printed title reads "PURPLE RHODODENDRON (CATAWBIENSE) IN FULL BLOOM".
The back appears unused, with no writing, stamp, or postmark visible. It has a divided address side, a printed stamp box reading "Place stamp here", and descriptive text about rhododendrons in the Appalachian Mountains. The vertical imprint reads "PUBLISHED BY ASHEVILLE POST CARD CO., ASHEVILLE, N.C. blossoms in full bloom
Color floral nature imagePrinted identification K-340Divided-back postcard formatAsheville Post Card Co. imprintPlease review photos carefully for condition.
Carefully packed in a protective mailer to help prevent bending.
