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Tar Heel Archives - Premium Vintage Ephemera & Collectibles Tar Heel Archives
Premium Vintage Ephemera & Collectibles
Vintage Postcard 1956 J.J. Newberry Store Dover NJ Five & Dime Unposted
Welcome to the absolute zenith of 1956 retail dominance. This view of the J.J. Newberry Co. store in Dover, New Jersey, captures a massive, windowless brick fortress specifically designed to separate you from your pocket change. The publisher enthusiastically notes on the back that the store contains over three-quarters of a mile of counter space. This means a dedicated shopper in 1956 could theoretically walk a partial marathon just trying to browse all 30,000 items while breathing in that highly touted, fully air-conditioned air.
The card is in clean, unposted condition. The heavy, vivid inks of the parked steel land-yachts out front still pop beautifully. The back is remarkably bright and entirely free of any handwriting or postal cancellations.
As an authentic vintage piece, this item may show typical signs of age, which can include minor edge wear, soft or bumped corners, slight yellowing, and light surface blemishes. Please carefully examine all provided high-resolution photos for the most accurate and definitive representation of the item's condition prior to purchasing. Trivia Corner
You can date this card precisely to 1956 thanks to the Curt Teich production code printed on the right edge of the back: 6C-K372. The 6 stands for the year ending in six, and the C denotes the 1950s Curteichcolor era. Also, note the mention of the large luncheonette unit. Long before mall food courts existed, the five-and-dime lunch counter was the peak culinary experience for anyone taking a break from walking three-quarters of a mile past hardware supplies and hair nets.
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