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• Brand: Philip Morris Cigarettes
• Subject: Johnny Roventini ("Johnny Philip Morris" the Bellhop)
• Material: Embossed Tin / Metal Lithograph
• Dimensions: Approximately 18" x 17" (Framed)
• Era: Circa 1940s–1950s
• Condition: Excellent Vintage Condition
Description:
vintage "Call for Philip Morris" embossed tin lithograph advertising sign. This rare square variant features the iconic imagery of Johnny the Bellhop saluting alongside the famous "Call For Philip" slogan. The main text and the outlines of Johnny's uniform and cap feature crisp, deep factory embossing.
Condition Report:
This sign is in remarkable vintage shape and has been exceptionally well-preserved. It displays a very high original gloss coat and exceptionally vibrant colors, with minimal fading in the black background field. There are minor superficial micro-scratches and a small, typical indentation crease near the top curve of Johnny's cap, consistent with age. No severe rust, heavy oxidation, or major paint loss.
The sign is currently mounted in a painted yellow frame with a protective cardboard backing, which has kept the tin flat and protected for years.
