Vintage Life by Formfit Bra Lingerie Ad Pin-Up Art Hilda Terry Chicago NY For Sale

This captivating vintage advertisement for Life by Formfit offers a delightful glimpse into mid-century fashion and marketing. The original magazine print features a charming illustration by Hilda Terry, depicting a wise owl in a graduation cap alongside a playful squirrel and a figure, all situated on a scroll. The scroll details the concept of a "Bra Wardrobe" with specific styles like "Day Life," "Night Life," and "Sports Life," along with their original prices, providing a fascinating historical reference for lingerie design and cost.The centerpiece of the ad is a vibrant, smiling pin-up style woman showcasing a pink bra, girdle, and stockings, posing dynamically on a red container. This iconic imagery, characteristic of Hilda Terry's work, makes the piece a desirable collectible for enthusiasts of vintage advertising, pin-up art, fashion history, and ephemera from Chicago and New York based companies. The ad also mentions "COLOR REPRINTS OF THIS AD ON REQUEST," highlighting its original promotional context.