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This is an authentic 4-page lot of vintage Hamm's Beer advertising production proof sheets printed on translucent paper. These sheets feature iconic promotional artwork, packaging layout studies, and character model poses used for print and point-of-sale display planning.
Lot Includes:
Sheet 1 (Sports Poses): Features the iconic Hamm's Bear engaged in skiing, surfing, and fishing (marked "No. HM/PK-120").
Sheet 2 (More Sports Poses): Displays the Hamm's Bear playing baseball, golf, football, bowling, and hockey (marked "No. HM/PK-119").
Sheet 3 (Packaging & Logo Graphics): Shows 12 oz. cans, 6-packs, 12-packs, and 24-can cases for Hamm's, Hamm's Light, and Genuine Draft, plus character illustrations.
Sheet 4 (Advertising Layouts): Features "Be a Hamm's Heavy Hitter" promotional headlines, product graphics, and sliding bear artwork.
Condition & Details:
Single-sided black-and-white line art with blank backs.
Includes minor production notations and corner registration/pinhole marks consistent with graphic design prepress work.
Clean overall vintage condition with light, age-appropriate handling.
L4-60
