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Vintage 1950s Enterprise Brewing Co. Bar Counter Sign - Fall River, Massachusetts
Featuring Old Tap Ale, Boh Lager Beer, and the S.S. Priscilla of \"The Old Fall River Line\"
For sale is a phenomenal piece of Massachusetts brewing and maritime history. This original mid-century bar display sign was produced by the legendary Enterprise Brewing Company of Fall River, MA (which operated from 1898 until closing its doors in 1963).
This unique sign acts as a triple-threat for collectors:- Left side highlights: \"Old Tap Ale\" with its signature barley graphic.- Right side highlights: \"Boh Lager Beer\" with its classic black tavern-hat icon.- Center features: A high-fidelity lithograph illustration of the luxury steamboat S.S. Priscilla navigating the waters, complete with the text \"The Old Fall River Line\" emblazoned across a textured, faux-hammered silver frame.
This sign is highly versatile, featuring a heavy-duty black fiberboard reverse panel that includes a die-cut top tab for wall hanging, alongside an integrated pop-out easel display stand.
Condition Details:- Front: Beautiful display condition. The raised vacuum-formed plastic brand badges retain bold, deep orange/red pigmentation. The silver textured border shows almost no age-wear or fading. Text and illustration are beautifully clean.
- Back: Superb preservation. The black cardboard backing is completely rigid and clean. The factory die-cut easel stand line has NEVER been folded, bent, or broken out, meaning this sign was only ever carefully stored or hung flush. Both original backing foam placement blocks remain firmly attached.
Dimensions:- 14 inches wide x 7 inches tall- Weight: 13.3 ounces
This is a premier addition for any serious collector of New England breweriana, Fall River local history, or classic American steamboat and maritime transport memorabilia.
Please review all high-resolution photos carefully to evaluate the condition details. This item will be wrapped in heavy bubble cushioning and shipped in a sturdy box to guarantee safe transit.
