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Brand/Publisher: Biblical and Historical Wax Museum, 36 Richards Street, Salt Lake City, Utah, United States.
Item: Original vintage tri-fold travel brochure for the Biblical and Historical Wax Museum near Temple Square in Salt Lake City, Utah, promoting life size wax figures and religious history exhibits.
Front cover on white and dark gray stock carries the BIBLICAL and HISTORICAL WAX MUSEUM title above the subtitle Salt Lake City, Utah, flanked by a split stained-glass style illustration in black-and-white and gold tones, with a lower banner reading LIFE SIZE WAX FIGURES.
The back panel, printed in mustard yellow, is headed HISTORY OF THE CHURCH IN WAX and How to get there, and features a simplified street map showing Temple Square, the Wax Museum, bus depot, Hotel Utah, and Grayline Tours along North Temple, South Temple, West Temple, Main, and State streets.
Location and visitor information below the map notes the museum is located half block south of Temple Square at 36 Richards St., Salt Lake City, Utah, open daily from 8:30 A.M. to 10:30 P.M., with a local telephone number for group arrangements and winter schedules, and a closing slogan banner stating A VISIT YOU WILL ALWAYS REMEMBER.
Interior panels present promotional text and monochrome photographs of wax figures under the heading SO REAL YOU WILL IMAGINE YOU ARE THERE, describing richly detailed scenes from the Bible brought to life in color, detail, and feeling through sculpted figures.
Additional copy invites visitors to follow the life of Jesus and other biblical stories through dramatically lit tableaux, promising that the Bible\'s most inspiring stories come to life before your eyes and that the exhibits reveal the craftsmen\'s careful workmanship.
Format and appearance: Tall, narrow paper brochure folded as a tri-fold pamphlet, printed in black, white, and gold tones on lightweight coated stock, combining cover art, interior photographs and descriptive text, a simple locator map, and practical visiting information for the Biblical and Historical Wax Museum near Temple Square in Salt Lake City.
Notes: Appealing piece of mid-20th-century Utah religious tourism ephemera, suitable for collectors of Salt Lake City travel brochures, Temple Square area attractions, and vintage wax museum or church history promotional material.
