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Vintage Bass & Co's Pale Ale illuminated beer advertising sign produced by Everbrite, Inc. of South Milwaukee, Wisconsin for Guinness-Bass Importers.
This is an impressive approximately 18-inch round, double-sided pub/bar sign featuring the classic Bass red triangle logo along with the script Bass logo and "Bass & Co's Pale Ale" lettering.
The sign includes its substantial black wall-mount bracket, allowing the round sign to project outward from the wall so the advertising can be viewed from either direction—perfect for a home bar, pub, restaurant, brewery display, man cave or breweriana collection.
Tested and working. The sign illuminates nicely and displays very well when lit.
Manufacturer's label reads:
Guinness-Bass Importers – Stamford, CT
Bass Ale
Item No. 857-BA
120 Volts – 60 Hz – Max .38 Amps
Produced by Everbrite, Inc. – South Milwaukee, WI
Also bears an Underwriters Laboratories (UL) Listed Electric Sign label.
The mounting plate shows evidence of previous installation, including paint/drywall residue and cosmetic wear. Other normal signs of age and use may be present. Please enlarge and review all photographs as they are an important part of the description.
A great piece of vintage Bass beer advertising that looks especially good illuminated.
Sign will be carefully packed for shipping.
