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Vintage Wilson's Premium Catalog for the Indiana Condensed Milk Co. located in Indianapolis, Indiana.
This is an illustrated catalog which works like "trading stamps", etc. - collect coupons received by purchasing the company's products, and then exchange those coupons for the items in the catalog. You could get a ladies' handkerchief for as few as 10 coupons, a wool blanket for 500 coupons, a men's wristwatch for 1000 coupons and a 6 jewel movement lady's wristwatch for 3000 coupons. Even included a paper ring sizer if ordering rings.
Interestingly, they offered "Premium Stores" where you could exchange coupons in person - and see the items - in Ohio, Illinois, Indiana, Missouri, Kentucky, and Pennsylvania.
Full color illustrations on the front and back cover as well as the inside front and back cover. Black and white illustrations throughout the rest of the catalog. The catalog includes its original postcard (requiring a once cent stamp - which was the rate from 1928 until 1953) to receive recipes, a booklet on feeding the baby and a different premium catalog.
There are no dates in the catalog, but the company closed in 1953, so it's earlier than that. Illustrations and photos look to be 1930s to 1940s. The "Counterpane Stories" book offered as a premium was published in 1930.
