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Vintage Pepsi “The Choice of a New Generation” Car Shade / Solar Shield – 1980s
Unusual original vintage Pepsi promotional advertising piece from the 1980s.
This accordion-fold automotive sun shade features three ice-cold Pepsi cans surrounded by ice with the famous:
“THE CHOICE OF A NEW GENERATION”
advertising slogan.
When unfolded, the shade measures approximately 55 inches wide × 19 inches high. It was designed for use in either the windshield or rear window and folds accordion-style for storage.
The reverse side has a fantastic additional feature—the large red roadside message:
PLEASE
HELP”
Original printed instructions are still present and identify the product as:
“CAR SHADE THE SOLAR SHIELD™”
The manufacturer's information states Made in U.S.A. and lists copyrights through 1986, helping date this example to the mid-to-late 1980s.
This piece comes from the personal collection of a former Pepsi employee and was part of an extensive collection of Pepsi advertising and memorabilia.
Vintage pre-owned condition with age-related wear, including edge/corner wear, creasing, discoloration, scuffs and other storage/use wear. The accordion folds remain intact. Please review all photographs closely for exact condition.
A particularly unusual piece of Pepsi memorabilia that would display extremely well opened up on a wall.
Details: Original Pepsi-Cola advertising; approximately 55" unfolded; approximately 19" high; accordion-fold construction; “The Choice of a New Generation” graphics; three Pepsi cans on ice; “Emergency Please Help” reverse; Car Shade The Solar Shield; Made in USA; copyright dates through 1986; former Pepsi employee collection.
