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Original Walt Disney Productions promotional exhibitor pressbook/program for “Mickey’s Birthday Party Show,” created to celebrate Mickey Mouse’s 50th Birthday in 1978.This vintage Disney promotional booklet features theater marketing materials, publicity suggestions, tie-in promotions, merchandising concepts, trivia contests, NBC television special references, Pepsi promotional tie-ins, and extensive historical information about Mickey Mouse and Walt Disney.Notable contents include:• Mickey Mouse 50th Birthday celebration material
• NBC-TV “Happy Birthday Mickey” special mention
• Pepsi-Cola national advertising tie-in campaign
• Vintage Disney character artwork
• Theater/exhibitor promotional concepts
• Walt Disney photograph and references
• Merchandise and concession advertising pages
• Original 1978 Walt Disney Productions copyrightThe die-cut Mickey ears cover makes this especially displayable and more visually desirable than standard Disney pressbooks from the era.Condition:
Very good vintage condition overall. Interior pages appear clean with strong graphics and minimal discoloration. Some light edge/corner wear and handling wear consistent with age. Staple binding intact. Die-cut cover displays well. Please review all photos carefully for exact condition details.
