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Offered is an original vintage All-in-Vue 84 Drink Recipes cocktail and beverage recipe booklet, featuring the distinctive maroon and silver Art Deco-style cover.
This copy has an especially interesting original advertising imprint on the front cover:
“Compliments of
A. MOGLIA
Highland Falls, N.Y.
The booklet contains 84 drink recipes and was produced as a compact promotional recipe guide for the liquor/beverage trade. Research on surviving examples places the All-in-Vue booklet in the 1940s–1950s era, with examples associated with individual liquor stores and beverage businesses.
CONDITION
Vintage used condition consistent with age.
- Original maroon printed cover
- Silver/white decorative lettering and graphics
- Original stapled booklet construction
- Pages are present and appear generally intact
- Some age-related wear, soiling, discoloration and handling marks
- Bottom edge of the front cover has a small area of loss/wear, visible in photographs
- Please examine all photographs carefully, as they are part of the description
COLLECTOR INTEREST
This is more than a vintage recipe booklet. The A. Moglia / Highland Falls, NewYork advertising imprint provides an interesting connection to a specific local liquor business and makes this particular copy useful to collectors of:
- Vintage cocktail and bartending literature
- Liquor-store advertising
- Beverage ephemera
- New York business history
- Highland Falls history
- Vintage advertising
- Mid-century drink culture
A nice small piece of American beverage and advertising history.
Please see photographs for the exact item and condition shown.
Dating: This booklet is believed to date from approximately the 1940s, most likely the late 1940s. The All-in-Vue 84 Drink Recipes booklet is documented in rare-book catalogs as a circa-1940 promotional cocktail publication, while surviving examples were customized with advertising for individual liquor stores and beverage businesses. This particular example carries the original “Compliments of A. Moglia, Highland Falls, N.Y.” advertising imprint.
Historical research confirms that Moglia's Liquor Store operated in Highland Falls, making the personalized imprint an interesting piece of local New York beverage-business history.
CHARITABLE PURPOSE:
A portion of the proceeds from our sales is donated to charitable organizations and causes that help people and communities in need. We are grateful for the opportunity to turn items that might otherwise remain unused into financial support for worthwhile charitable purposes. Your purchase helps make these sales about more than simply finding a new home for an item—it helps us make a positive difference in the lives of others. Thank you for being part of that effort.
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