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Vintage 1935 Reading Anthracite “Fall Round-Up” Coal Advertising Portfolio
Offered is an original 1935 “Fall Round-Up of Coal Business” promotional advertising portfolio produced by The Philadelphia and Reading Coal and Iron Company for Reading Anthracite dealers.
This example was prepared for:
Progressive Coal Company
2631 West Main Street
Universal City, Pennsylvania
An exceptionally colorful and visually striking Depression-era sales promotion piece featuring western “Round-Up” graphics, cowboy imagery, original inserts, mailing forms, and advertising samples intended for coal dealer marketing campaigns during the 1935 heating season.
The portfolio promotes “Reading Anthracite Heat Headquarters” and contains multiple original components including:
- Fold-out promotional portfolio
- Original advertising inserts
- Mailing campaign samples
- Calendar promotion material
- Mailing list forms/blanks
- Dealer-imprinted advertising examples
- Original pockets and mounted materials
The graphics are outstanding throughout, with strong Art Deco typography and classic 1930s commercial illustration work.
Condition
Very good vintage condition overall for a fragile paper advertising piece approaching 90 years old.
Condition notes:
- Light edge wear and handling wear
- Mild age toning
- Some insert wear from use/storage
- Minor creasing and age-related imperfections
- Colors remain bright and highly displayable
- Inserts and pockets appear substantially intact
- Please review all photos carefully for exact condition and completeness
Approximate Size
Closed portfolio measures approximately:
- 9" x 13" (estimate based on ruler shown)
Large fold-out display when opened.
Collector Interest
Excellent piece for collectors of:
- Coal industry memorabilia
- Reading Anthracite advertising
- Pennsylvania industrial history
- Depression-era advertising
- Art Deco commercial graphics
- Fuel and heating advertising
- Salesman sample material
- Early direct-mail marketing history
A scarce surviving example with exceptional display appeal.
Keywords
Reading Anthracite
Philadelphia Reading Coal Iron Company
Coal advertising
1935 advertising
Anthracite coal
Dealer portfolio
Salesman sample
Direct mail advertising
Art Deco advertising
Pennsylvania coal
Industrial advertising
Vintage paper ephemera
Heating advertising
Round-Up campaign
