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Original Vintage "Romance" Liquid Incense Retail Display Card
**Manufacturer:** Hindu Incense Mfg. Co., Chicago 16, Illinois, U.S.A.
**Era:** Circa 1930s - 1940s Mid-Century Novelty / Vanity Advertising
**Size/Format:** Cardboard die-cut display backing (Card only — missing original 1 Dram glass bottle)**Item Overview:**
Up for sale is a beautiful, highly visual piece of historic home fragrance and vanity ephemera. The front face features a charming illustration of a romanticized Victorian-era lady set against a detailed graphic lace doily background. The center contains the original clean die-cut punch-out outline where a miniature retail bottle of perfume oil was once secured.The reverse side serves as an incredible time capsule, featuring complete historical product information and text. It displays four distinct illustrated corner vignettes showcasing product utility throughout a mid-century household (Living Room, Bed Room, Kitchen, and Bath Room). The reverse text details unique historical directions for use—including instructions to place a few drops of the triethylene glycol-based deodorizer directly onto a low-wattage household lightbulb (under 60 watts!) or a radiator to heat and diffuse the scent. It also lists the nine original scents available in this historic product line (Apple Blossom, Lilac, Sandalwood, Gardenia, Wisteria, Jasmine, Pine, and Rose). **Target Appeal:**
* **Paper Crafters:** Features a gorgeous aged patina, classic typography, and mid-century graphics ideal for junk journals, scrapbooking, mixed media, and collage art.
* **Vanity Collectors:** Displays beautifully when framed for a retro bathroom, powder room, or perfume collection shelf.
* **Local History Buffs:** Excellent regional item documentation for Chicago industrial and historic advertising manufacturing.**Condition Details:**
* Completely flat and intact structure with bright colors on the front face and fully crisp, legible text on the reverse.
* Displays uniform, authentic age toning/browning to the cardboard.
* Minor, typical vintage shelf wear along the raw edges and corner tips.
* Has a clean pop-out outline from the missing bottle tab. No personal handwriting, heavy creases, or fluid stains.Please examine all high-resolution listing photos closely to evaluate the precise cosmetic condition. **Shipping & Handling:**
Ships promptly and securely. The item will be packed flat between clean, rigid pieces of heavy shipping cardboard to ensure it remains protected against bending, moisture, and rough handling in transit.
