Ultra Rare 1978 Alfa Romeo Giulietta Fiorucci Pop-Up Brochure Zagato Sottsass For Sale

An incredible, ultra-rare automotive design artifact: an original 1978 presentation pop-up brochure for the legendary Alfa Romeo Giulietta by Fiorucci concept car, complete with its original outer presentation envelope and official printed press insert sheet.This historic piece beautifully bridges the gap between classic Italian automotive history, high fashion, and the late-1970s radical design movement.A Masterpiece of Radical Italian Design Crossover:
In 1978, the iconic Milanese fashion label Fiorucci collaborated with Alfa Romeo and the historic Italian coachbuilder Zagato to create a one-off \"Punk\" or \"Pop\" interpretation of the newly released Giulietta sedan for the Geneva Motor Show.To completely break the rules of traditional car styling, Elio Fiorucci commissioned two legendary titans of the radical Italian design movement: Andrea Branzi and Ettore Sottsass Jr. (who went on to found the world-famous Memphis Group shortly after). Only one single physical car was ever produced.Because the actual vehicle was a single-copy prototype design exercise, this pop-up booklet was only produced in very limited numbers for auto show VIPs, design journalists, and select corporate partners of Montedison, Fiorucci, and Alfa Romeo. It features a massive cross-collectibility factor, appealing deeply to Alfa Romeo enthusiasts, automotive brochure collectors, pop-art/fashion historians, and fans of Ettore Sottsass / Memphis Group design.Design Features Documented in the Booklet & Letter:

• The Bodywork: Features a matte, sound-dampening \"orange peel\" textured varnish splattered with tiny multicoloured flecks—which perfectly matches the colourful, textured speckle print on the outside envelope of this very brochure!
• Monochromatic Trim: All traditionally metallic or plastic exterior trim pieces and door handles were finished in solid white to blend seamlessly into the upper bodywork.
• The \"Rubber\" Belt: Thick blue protective rubber wrapping extended around the custom-designed bumpers, wheel arches, and lower doors to give it a toy-like, geometric silhouette.
• The Tyres: Custom blue-coloured Pirelli P6 tyres were manufactured exclusively for this single car.
• The Interior: Completely stripped and redone with heavy-duty home furnishing fabrics, a minimal \"black box\" dashboard cluster, and raw wooden gear knobs and door pulls.

Full English Translation of the Included French Press Letter:
For your convenience and reference, here is the complete translation of the official press release document included with this set:\"GIULIETTA by FIORUCCIFIORUCCI, having been aware for years of the evolution of customs and their influence on fashion, wished to \"dress\" the new ALFA ROMEO GIULIETTA.It has brought no changes to the mechanical and structural parts of the car, choosing instead to give a different image to the automobile through the modification of several traditional parameters and the simplification of certain lines.The innovations mainly concern the coloured P6 tyres (manufactured with a special compound by the PIRELLI Company), the use of a sound-dampening matte varnish with polychrome speckles over the entire bodywork, and finally the white coloring of the external metallic and plastic trims.The rubber bumpers are connected together across the sides of the car by an elastic protective strip. Inside, the seats have been redesigned, simplified, using furnishing materials.The dashboard components are grouped together in a black box; the gear shift knob, the handbrake, and the door handles are made of wood. An electric window lifter has been added and the windscreen wipers have been modified.La GIULIETTA by FIORUCCI (interpreted by the designers Andrea Branzi and Ettore Sottsass Jr. and built at the Zagato factories) aims to be a style exercise intended to verify the image of a new car alongside the current culture of fashion and design.\"Dimensions & Weight:

• Dimensions (Folded): 38 cm x 25 cm
• Weight: 227 g

Condition Report:

• OuterEnvelope/Folder:Displays worn edges consistent with age and storage & the sides have split so that it is now a folder only, & not an envelope.
• Press Letter:Shows a crease & a slight fold line, but remains in overall excellent condition.
• Pop-Up Brochure: In almost like-new condition with a couple of minor marks near the writing. It features an age-related outline mark where the black ink from the car graphic outline has lightly transferred onto the white surface beneath the writing over time. The 3D pop-up mechanism works beautifully and crisp.

Shipping & Collection
Posted quickly & insured for peace of mind.Collection: Available for viewing or collection from SS9, Leigh on Sea, Essex, UK.The photos are the best description.No Offers, please….Posted quickly & insured or, view/collect SS9, Leigh on Sea, Essex, UK.