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Original large-format Mercedes-Benz advertising proof promoting the 100th anniversary of the automobile (1886–1986). Features a striking comparison image of the original Benz Patent-Motorwagen alongside a contemporary 1980s Mercedes sedan with the headline:
“Today, the automobile and Mercedes-Benz both begin their second hundred years.”
This piece was produced by the famed advertising agency McCaffrey & McCall and is marked:
“ADVANCE COPY SUBJECT TO APPROVAL”
making it more unusual than a standard magazine advertisement. Likely a pre-publication proof or agency presentation piece from the 1986 centennial campaign. This has been folded and has yellowing and wear around fold lines. Please see photos to confirm measurements and condition. Feel free to ask any questions. We ship fast!