Postcard MI: 1904 REO Runabout Antique Car, Grand Rapids, Michigan Posted 1974 For Sale

Description: The front of this card depicts a restored 1904 REO Runabout automobile in bright red with white spoke wheels and a fringed parasol top, photographed outdoors against a tropical or subtropical backdrop. The card was issued as an advertising mailer by Highland Chrysler-Plymouth of Grand Rapids, Michigan, promoting their instant oil change service with 8 stalls. The image of the early horseless carriage makes for an eye-catching promotional piece with crossover appeal to antique auto collectors.

Publisher: Highland Chrysler-Plymouth, 1350 28th Street S.E., Grand Rapids, MI 49508

Posted: Posted January 11, 1974, mailed from Grand Rapids, Michigan. Addressed to Linda Helmholdt, 1433 48th St. S.E., Grand Rapids (City), MI 49508. A handwritten notation reads \"6.00 Thurs.\" likely indicating an appointment time.