Lovely Victorian Trade Card \"Au Bon Mache \" \"A Longchamp\" - Gold Accents * For Sale

Description: This Lovely Victorian Trade Card \"Au Bon Mache \" with \"A Longchamp\" - Gold Accents. There is a peek through hole on the front cover to see the inside. Piece has beautiful Gold Accents.

“Au BonMarche” the store was founded as a small shopinParisduring1838. The founder was Aristide Boucicaut. It was a fixed-price department storefrom about 1850. It was a successful business, and a new building wasconstructed for the store first by Louis-Auguste Boileau in 1869 at 24, rue deSèvres, where it remains today. Alexandre Laplanche ornamented Boileau\'sironwork technology. Louis-Charles Boileau, his son, continued the store in the1870s, consulting the firm of Gustave Eiffelfor parts of its structure.Louis-Hippolyte Boileau, the grandson of Louis-Auguste Boileau, worked on anextension to the store in the 1920s. A picture of the store is on thecard.

TheExposition Universelleof1900 was a world\'s fairheld in Paris,France, from 15 April to 12 November 1900, tocelebrate the achievements of the past century and to accelerate developmentinto the next. The style that was universally present in the Exposition was ArtNouveau. The fair, visited by nearly 50 million, displayed many machines,inventions, and architecture that are now nearly universally known, includingthe Grande Roue de Paris Ferris wheel, Russian Nesting Dolls, diesel engines,talking films, escalators, and the telegrapones(the first magnetic audiorecorder.)The 1900 Paris Exposition Universelle was so expensive toorganize and run that the cost per visitor ended up being about six hundredfrancesmore than the price of admission. The exhibition lost a grandtotal of 82,000 francs after six months in operation. Many Parisians hadinvested money in shares sold to raise money for the event and therefore losttheir investment. With a much larger expected turn out the exhibit sites hadgone up in value. Continuing to pay rent for the sites became increasingly hardfor concessionaires as they were receiving fewer customers than anticipated.The concessionaires went on strike, which ultimately resulted in the closure ofa large part of the exposition. To resolve the matter, the concessionaires weregiven a fractional refund of the rent they had paid. The financial consequencesof the 1900 Exposition Universelle were devastating for many Parisians and ledto the decision to end the streak of international fairs with the 1900loss.The Art Nouveau(“New Art”) style began to develop in the 1880sand became fashionable in Europe and theUnitedStatesduring the 1890s. Theart form takes inspiration from the natural world, drawing references frombotanical studies and deep sea organisms. Fluid twisting, curving lines and a“whiplash” effect are the trademarks of the natural art form. The artformtook shape in works ranging from painting to sculpture and mostnotably architecture, appearing famously throughout the 1900 ParisExposition Universelle. Structures such as the Porte Monumentale entrance.\"

Measure 2-3/4\" W x 4-3/4\" H.

Condition: Corners and edges are sharp. Very Good Condition. Piece has markings on the back cover that show it was previously pasted into a scrapbook.

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08/2022