Coca Cola 1974 Bottler Sales Promotion Marketing Manual Vintage Advertising Coke For Sale

• Brand: Coca-Cola
• Description: Original 1974 Coca-Cola Sales Promotion Phase 1 "Tri-Sign Up" marketing and merchandising guide issued for Coca-Cola bottlers and sales representatives. Includes promotional planning materials, merchandising instructions, point-of-sale advertising concepts, activity calendar, and retailer promotional campaigns featuring Coca-Cola, Sprite, TAB, and Fresca.
• Material: Printed paper booklet and promotional inserts
• Feature: Dated 1974 Coca-Cola bottler sales promotion material
• Feature: Includes fold-out promotional calendar and merchandising guides
• Feature: Features Coca-Cola, Sprite, Fresca, TAB, Sweetheart Special, Lymon, and retailer display promotions

Preowned good vintage condition. Light age-related wear, handling wear, and minor edge/corner wear present. Fold-out calendar and promotional inserts appear intact. Review all photos carefully for complete condition details.

This original 1974 Coca-Cola Sales Promotion Phase 1 Tri-Sign Up guide was produced for Coca-Cola bottlers and field sales personnel to coordinate merchandising and promotional activities for January–April 1974. The booklet documents real-world Coca-Cola marketing strategies, retailer incentives, point-of-sale displays, merchandising plans, and promotional campaigns used during a pivotal era of soft drink advertising.