When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
1975 Coca-Cola Super Bowl McCann Erickson Chicago Bottling Advertising Proposal:
$149.95
Description
- Brand: Coca-Cola
- Description: Original McCann-Erickson advertising agency proposal prepared for the Chicago Coca-Cola Bottling Company outlining proposed Super Bowl and consumer promotional campaigns for January 1975.
- Material: Typed paper document in presentation binder.
- Feature: Dated October 29, 1974 for January 1975 promotions.
- Feature: Includes "Pick the Super Bowl Winner" consumer promotion concept.
- Feature: Internal advertising and marketing planning document not intended for public distribution.
Condition
Preowned good condition. Pages show age-related toning, light handling wear, and minor spotting consistent with age. Binder remains intact. Please review all photos for complete condition details.
Historical Note
This original 1974–1975 McCann-Erickson presentation was prepared for the Chicago Coca-Cola Bottling Company and details proposed consumer marketing campaigns tied to Super Bowl IX and other promotional initiatives. The document provides a rare behind-the-scenes look at how one of America's most influential advertising agencies developed regional Coca-Cola promotions during the 1970s.
