1960\'s DR. PEPPER CHEVRON SIGN Vendor INSERT - PLEXI-GLASS MEASURES 15\" X 11\" For Sale

Vintage DR. PEPPER CHEVRON SIGN Vendor INSERT - PLEXI-GLASS MEASURES 15\" X 11\"<> This is still in the vendor housing <>
Condition: Used - this has been out in the trade but is in GREAT condition for it\'s ageSome scratches - 1. - on \"Today\'s\" and 2. above \"lively\"
Based on the logo, the Chevron logo was used in the early to mid 60\'s.
\"distinctively different for today\'s light\'n lively taste\"The phrase \"distinctively different for today\'s light\'n lively taste\" comes from a mid-1960s Dr Pepper advertising campaign. It was designed to modernize the brand\'s image and position the 23-flavor soda as a crisp, refreshing, and less-filling beverage that fit the evolving, active lifestyles of the era.
The 1960s Rebranding & The \"Light\'n Lively\" Era
The Goal: Prior to this era, Dr Pepper was often advertised with the \"10 - 2 - 4\" concept, focusing on providing an afternoon energy boost. By the mid-1960s, the company wanted to shake its slightly old-fashioned, medicinal image.
The Strategy: The \"light\'n lively\" slogan leaned into the cultural shift toward more casual, active, and modern socializing. It positioned Dr Pepper as a contemporary, versatile soft drink that was \"distinctively different\" from standard colas and root beers.
The \"Harmon\" Cartoons: To make the campaign stick, Dr Pepper partnered with cartoonist Johnny Hart (creator of B.C. and The Wizard of Id) to create animated television and print ads featuring a caveman character named Harmon. These ads humorously highlighted the drink\'s unique, craveable taste.

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