1945 Shell Oil "Better Shedder" Ad: Happy Goose, Grumpy Rooster, Nat Schickle For Sale

Discover this captivating vintage magazine advertisement from 1945, a fascinating piece of Shell Oil Company history. The ad, titled "Better Shedder," features delightful artwork by Nat Schickle, depicting a cheerful white goose enjoying the rain while a grumpy red rooster shelters in a coop. This charming scene promotes Shell Research's advancements in materials like the "Dutrex family," designed for superior shedding properties in canvas, rubber, and paint, and also highlights Shell's gasoline and motor oil. The visual narrative cleverly illustrates the benefits of Shell's innovations through an engaging animal analogy.This original print offers a unique glimpse into mid-20th century advertising and the post-WWII era, showcasing Shell's commitment to research and development. The detailed illustration and compelling text make it a wonderful collectible for enthusiasts of vintage advertising, Shell memorabilia, or those interested in historical petroleum industry marketing. The colors remain vibrant, and the details of the artwork are clearly visible, presenting a significant piece of ephemera for display or collection.