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THE ITEM
Up for grabs is an incredibly rare, 100% authentic 1929 "Full-O-Pep Feed & Seed Co." Antique Cardboard Counter Egg Pricing Sign. Lithographed by the historic Brown's Printing Co. in 1929, this primitive general store piece is an absolute holy grail for collectors of early American agricultural advertising.
RARE HISTORIC TYPOGRAPHICAL ERROR: This specific sign features a fascinating factory misprint in the lower-left corner, where the city of Erie, Pennsylvania was mistakenly printed as "ERIC, PA.". Early lithograph errors like this are highly sought after by advanced advertising collectors as they document the authentic, uncorrected history of the print run.
The front face features striking high-contrast yellow and red art deco typography against a deep navy blue background, complete with an illustrated country hen. This is a mechanical advertising piece featuring three massive, rear-mounted rotating cardboard price wheels that allow the storekeeper to manually dial in the cost per dozen for Large, Medium, and Small eggs.
FEATURES
Rare Factory Misprint: Clearly marked with the geographic typo "ERIC, PA." instead of Erie, PA in the lower-left margin.
100% Original & Dated: Proudly stamped "BROWN'S PRINTING CO. 1929" directly in the lower-right margin.
Fully Functional Price Wheels: All three original rear cardboard dials are present, intact, and rotate smoothly to change the numbers in the front viewing windows.
Impressive Display Size: Measures a prominent 12" x 18", making it a perfect standout centerpiece for any vintage display.
Classic Farmhouse Americana: Promotes the legendary "Full-O-Pep" line of poultry feeds, a staple of early 20th-century American farming.
Display Ready: Features original metal grommets at the top and bottom center for easy wall mounting.
Year of Manufacture: 1929
Manufacturer: Brown's Printing Co.
Brand/Subject: Full-O-Pep Feed & Seed Co. / Fresh Farm Eggs
Notable Feature: "ERIC, PA" Typo / Error Variant
Dimensions: 12" x 18"
Material: Heavy Die-Cut Litho Cardboard with Metal Eyelets
Fantastic Antique Condition (97+ Years Old). This sign has been remarkably preserved for a piece of utilitarian store cardboard. The colors remain exceptionally bold and dark with no heavy sun-fading. The rotating wheels are completely intact and structural on the reverse. Shows beautiful, honest age characteristics including a light surface crease/hairline scuff on the lower right navy field and standard edge/corner softening consistent with genuine country store use. There are zero massive missing chunks or extensive moisture stains. (Please examine all macro photos to verify its incredible condition).
SHIPPING & HANDLING
Ultra-Rigid Industrial Packaging. Antique advertising cardboard must never be bent or allowed to bow in transit. This sign will be placed flat between two thick sheets of heavy-duty industrial corrugated cardboard sheets, completely wrapped to seal out moisture, and shipped inside an oversized, rigid flat box. We guarantee it arrives exactly as pictured.
SEO TAGS
1929 Antique Sign, Full O Pep Feed, Eric PA Misprint, Country Store Advertising, Egg Price Sign, Vintage Feed Seed, General Store Primitive, Wheel Price Sign, Error Lithograph, Large 12x18 Sign.
