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1920s antique DETTENBORN WOODWORKING hartford ct AD MOCKUP store display mailer
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AI-assisted description: This listing was created with the help of AI tools using visible details from the item. Handwriting interpretation and historical context may contain minor errors—please review photos carefully.
An exceptional and highly unusual original advertising mockup / presentation mailer from The L.F. DETTENBORN WOODWORKING CO., Hartford, Connecticut, dating to the 1920s era. Folded, it measures approx. 5.75 x 11.5 inches, opening to a larger multi-panel format created to showcase retail display installations.
This is not a typical printed advertising piece. It is a hand-assembled promotional work, featuring:
- Original paste-down photographs
- Hand-drawn pen-and-ink typography
- Applied decorative design elements
The craftsmanship and layout strongly indicate this was a salesman’s sample, presentation piece, or pre-production advertising mockup, rather than a mass-produced mailer.
The interior promotes a documented installation for The Outlet Millinery Co., Hartford, Connecticut, with the prominent message:
“Sales Increase through Modernized Display”
Mounted photographs depict early 20th-century retail interiors, including:
- Glass display counters and cases
- Millinery and mannequin presentations
- Structured cabinetry and fixture systems
- Tiled showroom flooring and organized merchandising layouts
These images provide excellent visual reference for period store design and merchandising practices, capturing a moment when retailers were adopting more modern, display-driven sales strategies.
The reverse continues the theme with additional mounted imagery and promotional language, including:
“Another Beautiful Installation by Dettenborn”
Pieces like this illustrate how companies such as Dettenborn marketed themselves—not just as manufacturers, but as designers of complete retail environments, helping businesses increase sales through improved visual presentation.
Authentic period piece related to family, historyor local heritage - well-suited for historical collections, genealogical /genealogy research, or museum acquisition.Vintage or Antique.
CONDITION: ORIGINAL ART. Some of the original glued art pieces are detached. See listing description and photos.
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LOC:
LOC2: PAPERBOXTALL15-TMKTK-F260412BDS225G
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