When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
100% response ~ 26 YEARS ON ~ 5-STAR SERVICE
Three scarce issues ofThe Novelty News—April 1924, March 1926, and May 1926— early advertising trade journals devoted tosouvenirs, giveaways, and promotional productsat the dawn of modern consumer marketing. Published in Chicago byHenry S. Bunting.
Includes period ads forGillette, Coca-Cola, Maxwell House, Duz detergent, novelty flasks, roller skates, and more — showing how products were marketed duringProhibition. Illustrated throughout.
Condition:Moderate age toning; light edge wear; one chipped cover; interiors clean and complete.
A compact, authentic glimpse intoJazz Age advertising and consumer data-start="635" data-end="733" style="font-size: 14pt; text-align: start;">100% response ~ 26 YEARS ON ~ 5-STAR SERVICE
THE NOVELTY NEWS — April 1924, March 1926, May 1926 (Three Complete Issues)
Original 1920sadvertising trade journals documenting the novelty, souvenir, and promotional-goods industryat the moment modern American marketing was taking shape. These three complete issues ofThe Novelty Newscapture how manufacturers and retailers usedgiveaways, premiums, and display noveltiesto drive sales during theProhibition-era consumer boom.
Published in Chicago byHenry S. Bunting, an early figure in specialty advertising, the journal was devoted entirely to promotional merchandise and sales inducements—window displays, premiums, souvenir goods, and branded novelties—making it a vivid primary source for Jazz Age marketing practice.
Contents & Highlights
Illustrated advertising (primarily black-and-white, with some color) for household goods, souvenir jugs, toasters, holiday assortments, and novelty items. Articles and features address sales campaigns, premium programs, and merchandising strategies of the 1920s. Brand advertising includesGillette, Coca-Cola, Maxwell House Coffee, Duz detergent, Chicago Roller Skates, andIver Johnsonbicycles and firearms. Of particular interest areProhibition-era novelty flask and drinkware promotions, marketed as souvenirs while alcohol itself was illegal—an instructive example of how advertisers navigated the “dry” decade. Each issue includes a table of contents and advertiser index, enhancing their value for research and reference.
Format & Condition
Three large-format issues, approximately9 × 12 inches, each40–60 pages, with graphic, period covers. Condition shows mild age toning and light edge wear consistent with use; one cover has a small chip. Interiors are clean, complete, and legible throughout.
These journals offer a focused, ground-level view ofhow American consumer culture sold itself in the 1920s—through design, novelty, and inventive promotion. A solid, research-worthy group for collections centered onadvertising ephemera, business history, graphic design, or Prohibition-era Americana.
"Absolutely brilliant. Exactly as described. Immediate shipment."
"Great book. This seller is the best. A highly recommended 5 star seller."
"A true pleasure to trade with. Could not ask for more and highly recommend!"
"Exceptional communication and superb service!!! Strongly recommend this seller.”
"Seller was very honest - I discovered I already had book and he issued refund immediately."
"The quality is better than I expected."
"First class."
