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Very Rare 1966 Anheuser-Busch Promotional Promo Christmas Gift marketing their slogan \"MAKING FRIENDS IS OUR BUSINESS\". The gift includes a Sawyer\'s View-Master Lighted 3D Stereo-Viewer and 14 reels of Anheuser-Busch related materials. The first item is the letter enclosed in the presentation box:
\"MAKING FRIENDS IS OUR BUSINESS\"
HAS BEEN A FUNDAMENTAL POLICY ~ NOT MERELY A SLOGAN ~ AT ANHEUSER-BUSCH FOR MANY YEARS. I CAN SAY THAT THE FORMULATION OF THIS POLICY REPRESENTS... IN A LARGE MEASURE... THE THINKING AND FORESIGHT OF ONE MAN ~ AUGUST A. BUSCH, JR., PRESIDENT AND CHAIRMAN OF THE BOARD, ANHEUSER-BUSCH, INC.
OUTSTANDING EXAMPLES OF OUR POLICY OF MAKING FRIENDS ARE THE BUSCH GARDENS IN TAMPA AND LOS ANGELES; GRANT\'S FARM, WITH ITS CAREFULLY PRESERVED HISTORICAL SHRINE, GRANT\'S CABIN, IN ST. LOUIS COUNTY; TOURS THROUGH EACH OF OUR BREWERIES WHERE OUR BEERS ARE SAMPLED UNDER PLEASANT SURROUNDINGS; THE JUDICIOUS USE OF OUR WATERCRAFT AND THE SCHEDULING OF OUR WORLD FAMOUS CLYDESDALE 8-HORSE HITCH AT STATE FAIRS, HORSE SHOWS, PARADES, EXHIBITIONS, SHOPPING CENTERS AND CELEBRATIONS THROUGHOUT THE COUNTRY.
ENCLOSED IS YOUR SPECIAL STEREO VIEWMASTER KIT, PICTORIAL EVIDENCE OF THESE CONSUMER AND TRADE RELATIONS ACTIVITIES IN ACTION FOR YOU.
MAY I, ON BEHALFOF MR. BUSCH AND MYSELF, EXTEND THE WISH THAT YOUR HOLIDAY SEASON WILL BE MOST PLEASANT WITH AN ABUNDANCE OF HEALTH, HAPPINESS, AND PROSPERITY IN 1966.
EDWARD H. VOGEL, JR.\"
I believe he was a Master Brewer at one time.The reels and the bakelite stereo-viewer are in very good working condition, as is the aforementioned letter are also in very good condition, thepresentation red box is worn has some tears but still nicely holds the items with intact styrofoam holder.The reels are as follows:
Reel 1 \"One Above All\" 3-D Tour Through The Home of Budweiser Anheuser-Busch, St. Louis , MOReel 2 \"One Above All\" 3-D Tour Through The Home of Budweiser Anheuser-Busch St. Louis MOReel 3 \"One Above All\" 3-D TourThrough The Home of Budweiser Anheuser-Busch St. Louis MOReel 4 Tour of Grant\'s Farm St Louis CountyReel 5 Tour of Grant\'s Farm St Louis County (front bubbling)Reel 6 8 Tons of Champions Clydesdale 8-Horse Hitch\"Reel One\" of Wild Animal Kingdom Tampa Florida A9791\"Reel Two\" of Wild Animal Kingdom Tampa Florida A9792Reel 9 Wild Animal Kingdom Tampa Florida (back bubbling)Reel 10 Brewery Tour St LouisReel 11 Water CraftsReel 12 Construction of Los Angeles Busch Gardens MonorailReel 13 Construction of Los Angeles Busch Gardens PavilionsReel 14 Construction of Los Angeles Busch Gardens GorgesI don\'t know if these are all original reels from this promo, but it is as it stands and as described.All Reel are flat and smooth, no or very minimal bubbling, but overall they look barely used.No cracks or chips to the Brown Brown/Black Bakelight bakelite viewer - batteries not included. Tested - works!
Please email me with any questions. All sales final on this used, Vintage Memorabilia Marketing, Promo item.
Edward H Vogel Jr presented this letter on behalf of Anheuser Busch from August A Busch Jr, President & Chairman of the Board
Original List Price $174.50
View photos or ask questions!=) Thanks for looking!
