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ABSOLUT URGENCY: Rare Absolut Vodka Collector's Item Promotional Display Case For Sale
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ABSOLUT URGENCY: Rare Absolut Vodka Collector's Item Promotional Display Case: $950.00
I am selling my highly coveted ABSOLUT URGENCY - In Case of Unexpected Celebrations - promotional display case with the original sealed (empty) Absolut Vodka "dummy" bottle. This is the crown jewel in my wine and spirits advertising collection and I would love to see it end up in another aficionado's collection. Absolut Vodka was introduced to the global market in 1979 and two years later the first Absolut ad was released, entitled, "Absolut Perfection". Due to Absolut Vodka's clever marketing during the last 36 years, their ads, bottles, and marketing pieces are recognizable and collected throughout the world. Absolut transcends not only the Vodka category, but also our everyday culture, as many people look to the brand for inspiration and humor. It's not even necessary to drink Absolut Vodka to appreciate their fun and amusing marketing.Absolut Vodka's two word whimsical ads were first used in 1981 and this promotional piece from 2000 was the most intricate and entertaining of them all. "ABSOLUT URGENCY" - In Case of Unexpected Celebrations became an instant classic and for obvious reasons. Immediately recognizable as an ode to the "Break Glass In Case of Emergency" cases, except with a sealed Absolut Bottle (which is interchangeable with other Absolut bottles) and an Absolut Vodka bottle shaped "hammer". It's the perfect conversation piece, sure to garner many compliments from your friends, family, and clients.Being that this nearly 20 year old display is mostly plastic with a reflective paper background, it's in excellent shape. There are some light scratches on the plastic and slight discoloration on the reflective paper that is covered by the bottle. The white plastic hanger on the back has never been used, the label is in tact, and the Absolut bottle is sealed. In my opinion, this ABSOLUT URGENCY display is in 9 out of 10 condition and you will be hard pressed to find another one in this condition, for this price. Use this display to attract attention at your bar or liquor store or to entertain your friends, family, and clients with at your home bar, man cave, and office.
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